PROPOSAL
POINT OF
VIEWS
Role : UX Strategy, UX Design, Responsive Web Design, Apps Design, Analysis
Quick summary
I actively respond to Design RFP’s and proposals for different projects. Showcasing here some of the impactful ones in brief.
The Approach
My approach for these responses majorly involves analysis of present digital and non digital ecosystem, evaluation of product portfolio, understanding of the user and stakeholder requirements, taking stock of business goals, create design vision/direction through mockups and prototypes, activity and resource planning for different stages of the project like discovery, definition, design, development etc and finally client presentations.
Bahrain Airport Company
I created a proposal for Bahrain Airport Company for their new website. Created the personas, user journeys and mockups for putting forward the UX approach and point of view. Proposed an active and dynamic design with information changing according to which leg of journey the user might be in.
AAMC
The Association of American Medical Colleges is a not-for-profit association. Was part of a team that worked on the RFP for their digital transformation. Proposed a digital landscape around the main stakeholders (students, staff, administrators etc)
We won the project, a big reason being the user centric solution.
The following screens present the dashboard of an aspiring student.
The content displayed changes based on the student’s career goal which is set by him/her.
New Chapter Business App
The due diligence with New Chapter was done to explore the best way for the account executives to view, create, edit and track orders and selecting the most suitable offers and discounts for consumers. Presently done with lot of to and fro and errors.
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I designed the solution which effectively tackles the pain points with many iterations and user testing. Proposed a semi automated discount suggestion feature for the executives which is a major part of their tasks.
Citizen M
Citizen M hotels wanted to enhance their check in experience through their kiosks.
For the proposal I presented a fresh journey where the guest picks up the key card at the beginning of the checkin reducing the anxiety he/she has before getting the room.
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Also proposed that the perk services to the guest can depend the on the kind of card (4 options) they pick, indicating the persona they are.
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The card is then prepared for the guest based on his/her inputs and additional requirements with a virtual representation of the same on display
Indian School of Business website
The ask was to provide a pov for the redesigned Indian School of Business website.
I had some user interactions with the different kind of students to check their requirements, did a quick analysis of the present site and compared with sites of other global business schools.
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Provided a vision of a more effective design catering mainly to what a prospective student was looking for.
GT Link Modernization
GT Link is an application used by employees of Grant Thornton, an independent audit, tax and advisory firm.
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It allows the employees to ingest, validate and transform client data. The proposal was to modernise the application for better growth of the practice.
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I presented a solution which would help the employees to effectively search, change, track and send the data.
